MMA Reveals Awards Shortlist

The Mobile Marketing Association (MMA) has announced the finalists for its third annual Mobile Marketing Awards, which recognise leaders and innovators in the mobile marketing industry worldwide. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on 14 November in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum.
The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.
“The sheer volume and quality of submissions for our awards program continues to climb each year,” says MMA President Laura Marriott. “This year’s submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile. These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.”
The 2007 MMA awards finalists are:
Best Use of Mobile Marketing, Branding:
·    AKQA Mobile
·    The Hyperfactory and Saatchi & Saatchi LA
·    Motricity
·    Quattro Wireless
·    Universal McCann

Best Use of Mobile Marketing, Cross-Media Integration:
·     adidas, Isobar and Neighborhood America
·    Aerodeon Turkey
·    Bravo to Go
·    The Hyperfactory and Saatchi & Saatchi New Zealand

Best Use of Mobile Marketing, Direct Response:
·    Affle & Aviva for Life Insurance Cost of Postponement
·    MindShare Interaction India and ICICI Prudential Life Insurance
·    Mobile Dreams Factory
·    Reliance Communications.
·    SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
·    Vibes Media

Best Use of Mobile Marketing, Product/Services Launch:
·    The Hyperfactory and Saatchi & Saatchi LA
·    Microsoft
·    MindMatics AG
·    Mobile Dreams Factory
·    RATP - The Parisian Tube

Best Use of Mobile Marketing, Promotion:
·    Limbo & Verizon Wireless
·    The Hyperfactory
·    Mobiento, Doctors Without Borders (Sweden), Telenor Sverige AB
·    SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel

Best Use of Mobile Marketing, Relationship-Building:
·    GOSUB 60, Inc.
·    The Hyperfactory
·    R/GA

Innovation:
·    Affle - SMS2.0 : Making Media Mobile
·    Gotuit
·    Hill Holliday & VeriSign
·    iLoop Mobile, Inc.

Innovation for Creativity in Media:
·    AirPlay
·    Hearst Digital Media
·    The Hyperfactory and Saatchi & Saatchi New Zealand
·    The Hyperfactory and Ogilvy Hong Kong
·    Mobile Dreams Factory

Innovation for Creativity in Technology:
·    Celltick Technologies
·    RATP, the Parisian Tube
·    Scottish Power and Incentivated
·    Velti

At the awards ceremony, the MMA will also announce the winners of the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year.