AOL Partners with Cellufun for Ad-funded Mobile Games

AOL has begun offering free mobile web-based (WAP) games through its mobile portal at http://wap.aol.com/games. The games are accessible through consumers’ mobile web browsers and require no downloads. They are being provided by New York-based Cellufun, which last month took the 2008 Global Mobile Award for Best Mobile Game at the Mobile World Congress in Barcelona for its game,  ‘Call of the Pharaoh’.
The games are available now through AOL's mobile portal, and will be offered on a free, ad-supported basis. Advertising inventory will be sold by AOL's ad network,  Platform-A's Third Screen Media. All of Cellufun's most popular mobile web titles are available, including ‘Call of the Pharaoh’, ‘Space Wars’, ‘Ice Fishing’ and more.
“We're thrilled to offer Cellufun's catalog of popular games to our mobile users,” says Steve Murphy, Senior Vice President, AOL. “Games are a great complement to the robust entertainment offerings available through the AOL mobile portal.”