SurfKitchen Gains First US ODP Customer

SurfKitchen, which specialises in On-Device Portal (ODP) applications, has been selected by Cincinnati Bell Wireless (CBW) to support CBW’s new mobile data services portal, MyPhone. Using SurfKitchen’s ODP platform, CBW’s MyPhone aims to enhance mobile data delivery and consumption by providing a simple and compelling user experience.
CBW is a division of Cincinnati Bell Inc., which provides integrated communications solutions-including local, long distance, data, Internet, and wireless services. CBW will become the first carrier in North America to launch SurfKitchen’s software. The MyPhone portal will deliver a fully-branded user experience, incorporating digital content, information services and native handset features on a single, intuitive and visually engaging interface
MyPhone will enable subscribers to enjoy easier and faster access to relevant and fresh mobile content and premium SMS services. It will also provide an advertising platform for Cincinnati Bell to promote its portfolio of communication services, such as its consumer broadband service, ZoomTown.
“We wanted to bring our mobile data services to life through an enhanced and engaging user experience,” says Eric Schimpf, General Manager of Consumer Wireless for Cincinnati Bell. “SurfKitchen’s proven results with carriers across the world made it the perfect choice. Their experience and insight has changed the way we look at delivering mobile content services, and we can’t wait for our customers to get their hands on MyPhone.”
MyPhone will be available to new and existing CBW subscribers. Existing users will be able to access MyPhone from a link on the CBW WAP site  and install it via a free over-the-air download later this week. MyPhone will also be pre-installed on new Java feature phones and introduced on new Smartphones later this year.
“We are very pleased to expand our global customer base with our first US customer launch,” says SurfKitchen CEO, Michel Quazza. “Cincinnati Bell Wireless has a history of being first to market with new and innovative mobile services and we see huge potential for ODP technologies in North America. This follows a broader global trend, as carriers across the world focus on technologies that can improve the user experience and make the promise of mobile data services a reality.”
CBW joins SurfKitchen customers including global tier one mobile operators such as Orange Group, Telefonica Moviles Espana, Telstra, Maxis, Etisalat and Saudi Telecom, that have deployed SurfKitchen’s mobile data solutions.