Cheers!

Mobile marketing company Mediaburst has revealed that its text services were selected by Square Meal’s Imbibe Magazine recently to invite the nation’s sommeliers to taste over 200 new wines that are destined to be chosen for the wine lists of many of Britain's restaurants, bars and gastropubs this summer and thereafter.
The invitation was part of a wine-tasting event that took place in London. The Sommelier Wine Awards 2008 is Britain’s only on-trade wine competition. The criteria for entering wines are twofold: they must be available to the UK’s wine trade; and they must not be sold in mainstream off-trade outlets such as supermarkets.
Some of Britain’s finest palates were recruited earlier in the year to judge the quality of wines entered on the basis of their food-friendliness, versality, character and value for money. After the first round of tasting, 300 wines entered for the event were chosen to make up the shortlist. They were then re-tasted and the judges picked the best 100 to make up a Gold List. Categories include a suggested selection for House Wines, Sparkling Wine and Champagne, Rose, Stickies (Dessert Wines), and selected red and white wines from wine-growing countries such as Australia, France, Spain and Italy.
“Texting personalised invitations to people to attend national events such as the Sommelier Wine Awards was a first for Square Meal and the campaign advice and support we received from Mediaburst ensured a great result,” says Imbibe Magazine Marketing Manager, Rachel Curran. “We expect to use this kind of communication more in the future, as guests at the event found the SMS reminder and e-ticket really useful.”