Virgin Partners with 4th Screen For Mobile Ad Offering

Virgin Media and 4th Screen Advertising have announced the launch of ‘Virgin Media Mobile Advertising’, a partnership which further strengthens Virgin Media’s cross-platform advertising opportunities.
4th Screen Advertising will manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media using its Mpression ad-serving platform. 4th Screen will be working in close collaboration with Virgin Media's ad-sales house, ids, to ensure cross-platform campaigns are planned, delivered & executed to maximum effect.
Virgin Media and 4th Screen Advertising say they are looking to leverage the partnership to enter into strategic relationships with key advertisers and agencies, resulting in the delivery of ongoing, integrated campaigns across mobile, online and TV. 
Virgin Media Mobile Advertising has the ability to offer targeted banner advertising, mobile micro sites, tenancy links, homepage takeovers, advertorials and time-specific promotions along with pre- and post-roll video advertising.
“This partnership allows us to combine our brand appeal with 4th Screen’s expertise and reach to present a compelling mobile advertising proposition as part of a cross-platform offering that builds on the success of campaigns for the likes of Seat ibiza, Night at the Museum and Pirates of the Caribbean,” says Virgin Media CEO of Content, Malcolm Wall. “Whether it’s TV, mobile or online, we consistently find that consumers are happy to view ads as long as they are relevant and engaging.”