BJL's UCLan Campaign a Hit with Blyk Users

A campaign to promote UCLan’s (University of Central Lancashire) clearing places has been voted Campaign of the Month by Blyk mobile users. Blyk users received adbvertising on their phone in return for free talk time and texts. UCLan joins the ranks of COI, Lucozade and EMI who have all previously won this accolade from Blyk’s mobile audience. The campaign was created by Manchester ad agency BJL,  with planning by Mediacom.
“It’s great to have feedback directly from the audience you are trying to motivate,” says UCLan Marketing Director, Phil Chapman. “The creative was very different to standard clearing campaigns and across its many media, from large format outdoor to tiny mobile screens, it achieved great cut-through.”
Charlotte Thompson, Director at BJL, adds:
“Engaging with youth audiences on a tiny screen while they are texting their mates is challenging. In intimate media like mobile, if you’re going to interrupt people you had better be entertaining. The vote is great to receive and even better is the volume of enquiries that came off the back of the campaign.”

Comments

[advertising agency york]

It would be good to see conversions of this marketing. I looked at bluetooth marketing last year but it did not stack up.