Sony Ericsson has revealed that its 8.1-megapixel Cyber-shot C905 handset will come preloaded with Mobile Commerce's ‘NearMe’ application. NearMe will also be available to download onto the GPS enabled C702 Cyber-shot and W760 Walkman handsets.
NearMe is a local search service that provides users with detailed information on local businesses, amenities, venues and events, all based on current location using the GPS capabilities of the user’s handset.
The application, which is provided free to the user by Sony Ericsson, includes UK-wide content such as cinema, club and gig listings; over 11,000 recommended venues for eating and drinking; as well as over 1.9 million business search listings and fully optimised Multimap mapping - all of which is enhanced on an ongoing basis so the information is always up to the minute. Full addresses and phone numbers are included with each recommendation and listing.
Users can select locations from pre-stored favourites or search for any location in the UK. Basic information provided includes, name, address and phone number and, where relevant, more detailed information such as film reviews, costs and show times. Finally, once you know where you want to go, there’s a map to show you where it is.
“Creating a Java application with best-of-breed content was a key objective to showcase our GPS handsets to our prime target market,” says David Hilton, Head of Marketing for Sony Ericsson UK & Ireland. “Following an extensive market search, we selected Mobile Commerce as our application partner, and we are delighted with the ‘NearMe’ application. (We) have already defined a roadmap of enhancements to bring even more functionality and choice to our customers.”
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