Taptu Wins itsmy.com Search Brief

Global mobile community itsmy.com has chosen Taptu, an award-winning, pureplay search engine designed specifically for mobile, to provide its growing community with a search service, and access to an index of mobile-friendly web content.
The move will see itsmy.com’s mobile community of over two million users gain instant access to a variety of content via Taptu. Taptu’s strength is entertainment search; helping users find and enjoy mobile content such as videos, music and images.
Taptu aims to find the best of the web for mobile phones; serving content to mobile devices that can be easily shared among friends. itsmy.com has chosen to add Taptu’s search functionality to give its users a rich mobile search experience; they can now search for mobile Internet content from within their community and also directly from their personal mobile homepage.
In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high-value and young audiences
“As a pureplay mobile community (we) wanted to work with a company that really ‘gets’ mobile and understands that desktop search isn’t mobile search,” says itsmy.com CEO, Antonio Vince Staybl. “Taptu is made for mobile and we love its unique and social way to search the mobile web. That’s exactly what we were looking for in a partner and that’s why we have replaced our existing provider.”