ZooVision Selects Taptu

ZooVision, the US-based, free streaming mobile video portal, has replaced its existing mobile search provider with the award-winning, social search engine Taptu. According to Taptu, it has been chosen by ZooVision to enhance its offering by providing a first class search experience and “super fast” search results.
The partnership enables ZooVision viewers to have the best possible mobile experience when searching for media such as music videos, cartoons, video podcasts and audio podcasts and for streaming live video direct to a mobile phone, within the Zoovision portal. Taptu finds the relevant and mobile friendly content in rapid time, which encourages users to return and trust in the ZooVision brand. 
“This is an exciting time for Taptu,” says Taptu CEO, Steve Ives. “This is our second partnership announcement in the last six weeks. It's great to see more and more publishers are recognising the value of social search. They see how the proposition delivers a great user experience, which naturally cultivates loyal users.”
Sean Berner, Vice President of ZooVision adds:
“Taptu understands what’s popular amongst ZooVision users and is purely designed for mobile. This puts it in a perfect position to offer relevant results, fast. Our existing provider didn’t offer this kind of innovative approach, so we have replaced them with Taptu.”
Taptu is available direct to consumers at taptu.com and to mobile publishers, portals and social networks via a suite of customizable search engine APIs. Partners can leverage the power of Taptu’s fast mobile search engine to enable their users to search on-portal content or the broader mobile web. And as the mobile advertising market develops, Taptu is assisting its partners in readying themselves to earn revenues from mobile search via sponsored links advertising.
Taptu is available by visiting http://taptu.com on any Internet-enabled mobile phone with a standard mobile browser,with no download required, and is accessible worldwide in English, Spanish, Italian, French and German.