Synchronica plc, which provides mobile email and synchronization solutions, has entered into an agreement with Sify Technologies, which specializes in consumer Internet and enterprise data telecom services in India. Sify will offer a hosted mobile email and synchronization service based on Synchronica Mobile Gateway to enterprises and consumers throughout the Indian sub-continent.
India is growing rapidly in both mobile phone penetration and Internet usage, making it an ideal market for a ‘mobile email for all’ solution, says Synchronica. India’s 12 wireless operators signed up a record 10.16 million new subscribers in March 2008, bringing the total customer base to 261 million, and making India the second largest wireless market in the world, overtaking the US, which has 258 million subscribers (Source: Unstrung, April 2008). India is also now the third largest country in Asia when measured by the number of Internet users, with 60 million users, according to Internet World Stats figures from December ’07.
Sify says it has chosen Synchronica’s Mobile Gateway because it works on the vast majority of devices in use today, and consequently has a much larger addressable market than other mobile email solutions, which require users to upgrade to high-end Smartphones. Synchronica notes that Mobile Gateway does not require additional software to be installed on the handset, making it particularly well suited for businesses, consumers and prosumers in emerging markets.
Sify operates more than 2,000 ‘ePort’ branded, franchised cyber cafes in 200 cities in across the Indian sub-continent, and provides enterprise solutions to over 2,000 enterprise customers over a tier-one backbone network reaching 500 cities.
“We’re excited about offering businesses and consumers in the Indian sub-continent a hosted mobile email and synchronization service based on Synchronica’s ground-breaking technology,” says P J Nath, Executive President of Sify Enterprise Services. “Synchronica’s solution is ideal because it works on mass-market phones, a prerequisite in India, where Smartphone penetration is very low.”
Synchronica CEO Carsten Brinkschulte, CEO of Synchronica, says the deal corroborates the company’s decision to focus on emerging markets.
“We believe we have a winning combination for service providers in these regions because our scalable, secure software works on mass-market handsets and is ideal for both business users and consumers,” says Brinkschulte.
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