Mobile ad network Quattro Wireless has announced a global expansion of its mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept internationally-focused, and country-specific publishers and advertisers into its network.
Spurred by market growth and increased demand for broader consumer reach, Quattro’s ad network, which it says is for "Fortune 500 brands and global-minded direct marketers", has been extended to new continents. Under this worldwide expansion, Quattro says its advertisers can monetize their global mobile footprint in any channel, including web, SMS, video and applications, and on any platform such as Symbian, iPhone, Blackberry and Android. In addition, says Quattro, advertisers will now be able to take advantage of its publisher inventory to launch country-specific campaigns that leverage Quattro's targeting and audience segmentation technology.
“Mobile has a global audience and Quattro has extended its industry-defining premier network to reach it,” says Quattro CEO, Andrew Miller. “It is a natural evolution to provide our experience, innovation, service and reach to brands and direct marketers on the global stage.”
February 06, 2009
Davidmurphy
Mobile Marketing Magazine is the online magazine dedicated to mobile marketing.
I would like to see this fight against Admob...:)
Posted by: Mariana Oliveira | February 10, 2009 at 05:28 PM