Accumulate, which provides flexible pricing solutions for mobile retailers, has announced the launch of its Flexion service, which includes an On Game Portal (OGP) and a range of ways for consumers to buy or sample mobile games and apps.
Flexion enables mobile retailers to provide a range of purchase options and offers for mobile content, introducing traditional retailing models to increase penetration and ARPU for mobile services. The Flexion wrapping engine automatically prepares any Java application or game and acts as the gateway to delivering a flexible pricing and licensing platform which can be managed by the retailer.
Flexion offers consumers ‘try-before-you-buy’, ‘rent for the day’ or ‘have-a-go for 25p’ options. With these choices, says Accumulate, the retailer is able to offer a plethora of promotions, removing the need for a one-price-fits all model.
The company notes that competition for promotional space on operator portals is getting tougher, and publishers are finding it harder to reach out to customers. With this in mind, Flexion’s OGP acts a retail store delivered with every ‘wrapped’ application, making it easier to cross-promote products, and to give customers the option to buy more.
“We have worked with our flexible licensing solution for over two years now with leading games retailers like Hutchison 3UK and have, during this period, analysed where the market is going,” says Accumulate UK Managing Director, Jens Lauritzson. “We now cater for all players in the value chain and can serve customers both on- and off-portal with new pricing models. Our On Game Portal can be part of any wrapped Java content and offers great on-device retailing opportunities to the masses.”
The launch of Flexion follows a year in which Accumulate has signed deals with two major mobile content players, Buongiorno and Player X. To help cope with the new business, the company has recruited former 3UK Programme Manager, Richard Raynor, as Technical Delivery Manager.
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