Mobile social network itsmy.com has revealed that its Mobile Social Browser Game, ‘Graffiti’, which allows users to seek out their friends and then leave their names – known as ‘tags’ – on their friends’ mobile Internet profile pages.
Graffiti launched in March 2009 in the UK, Italy and the US for the 2.5 million members of itsmy.com’s mobile community, and within eight weeks, users had left more than 1.5 million tags on personal profile pages. The basic version of the game is free, and, the company says, works with every mobile phone browser in the world.
“Mobile social games are a new way of communication for our users, and a new revenue generator for the company,” says itsmy.com CEO, Antonio Vince Staybl. “The various kinds of mobile browser games we launched in the last months clearly show the users’ acceptance of mobile payments, and thus are an excellent alternative to advertising for us, especially in the current economic situation.”
A recent user survey conducted among 1,000 itsmy.com users showed that around 61% of mobile game players already found new friends during a game session, while 95% liked the ideaof staying in touch with old friends by playing a game on their mobile phone.
itsmy.com’s mobile browser game in-house unit plans to launch of up to 50 multiplayer and mini games for mobiles during 2009. You can find itsmy.com on your mobile at: http://m.itsmy.com
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