Mobile Streams Turns to Bango

Mobile Streams has revealed that it is using Bango's mobile payments services for the recent US launch of m.Ringtones.com, part of its mobile megastore, Ringtones.com. With a presence on dozens of mobile operator portals around the world, Ringtones.com now offers its extensive choice of content channels directly to the US mobile consumer through m.Ringtones.com with off-portal WAP payments powered by Bango.
For a subscription charge of $9.99 per month, m.Ringtones.com customers can choose from over 35,000 music tracks from artists including Katy Perry, Coldplay and Flex. The store offers polyphonic and MP3 ringtones, as well as wallpapers and games.
“With our mobile retail knowledge and expertise, we ensure that our customers receive a warm experience when shopping with us, including uncomplicated purchasing and trouble-free billing,” says Mobile Streams CEO, Simon Buckingham. “We selected Bango to power our mobile payments for the US as their service provides this simple and reliable payment experience." commented
Mobile Streams provides its customers with a mobile web browse and buy billing flow for m.Ringtones.com, which is as familiar as using a standard website. Bango notes that this safe mobile web approach is already powering subscription services for the big six content providers in the US, where subscription is the mainstay of the mobile content market. Bango says that compared to other payment methods, its WAP payment experience delivers the highest conversion rates and fewer consumer complaints.