Mobile TeleSystems OJSC (MTS), the largest mobile phone operator in Russia and the CIS, has signed a memorandum of understanding with Nokia for the direct delivery of Nokia devices to MTS’ retail network. The first fruits of the agreement will be the launch of the Nokia N97, equipped with exclusive software from MTS.
The agreement, signed by MTS and Nokia at the 2009 St. Petersburg International Economic Forum, provides for the direct supply of Nokia products to MTS’ retail network, joint marketing campaigns to promote Nokia’s handsets, and a training program for MTS’ retail employees.
“This partnership agreement with Nokia is a milestone in our development of the MTS proprietary retail network,” says MTS President and CEO, Mikhail Shamolin. “Teaming up with the world's leading maker of mobile devices will allow us to further differentiate MTS' retail network by matching cutting-edge products with tariff plans to enhance customer experience and spur the growth of data usage by our subscribers.”
MTS has developed a number of branded applications for Nokia N97, aimed at business users. These will be distributed on a free 2 GB micro-SD memory card. Sales of the handset will start on 17 June in all MTS stores in Moscow, and in the flagship Nokia store. By the end of the month, the device will become available to subscribers of all mobile operators through the MTS retail network in Russia, and the 30 Nokia stores in the largest Russian cities.
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