Virgin Selects Samsung for V Festival

Virgin Media, the main sponsor of the V Festival, has unveiled Samsung as the official phone partner for this year’s event, which takes place over the weekend of 22/23 August, at Hylands Park, Chelmsford and Weston Park, Staffordshire.
The partnership will promote a range of Samsung handsets, including the new Samsung Beat DJ, the Classico and the Tocco Lite. In the lead up to the festival, there will be extensive marketing and promotional activity which will include competitions to win handsets as well as ‘Ultimate V Festival Weekend’ packages and V Festival tickets.
“This is a great opportunity for Samsung Mobile to become a key partner for this ever popular musical extravaganza,” says Mark Mitchinson, Vice-President, Samsung Mobile UK and Ireland added Our latest phones such as the Tocco Lite and the Beat DJ are ideally suited to the V Festival audience, and we look forward to working with Virgin Media to make the most of the opportunities on offer to us.”