Only 11% of mobile broadband users are satisfied with the speed of their mobile broadband, with two thirds claiming their 3G broadband wasn't fast enough. Those are the key findings of a survey conducted by broadband comparison website Broadband Genie, which polled 1,160 consumers on its website in Q2 2009.
While mobile broadband service providers have been falling over themselves to offer subsidised laptop deals, higher usage caps and ever cheaper mobile Internet deals, says Broadband Genie, they have overlooked the service itself. The company says it is constantly inundated with complaints from consumers about 3G broadband services, and that as more people take the service up, this is only likely to continue.
Chris Marling said: “I hope this damning figure makes the mobile broadband ISPs sit up and take notice, says Broadband Genie Editor, Chris Marling. “Until now, they have been overselling a service that is not right for everyone, which will only come back to haunt them.
“The public perception of mobile broadband is often of a service that is comparable in speed and stability to fixed-line broadband, which simply isn't the case – and won't be for the foreseeable future. Exaggerated advertising and unrealistic 'up to' speed claims have given the public a rose-tinted idea of mobile broadband that the service cannot, in most cases, hope to live up to.
Marling adds that mobile broadband providers now need to educate consumers on the downsides, as well as the advantages, of mobile broadband, so that consumers can make informed decisions on whether mobile broadband is right for them.
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