Mobile social network itsmy.com has revealed the results of research carried out among its user base. According to the firm, 55% of new members joining between mid-July and mid-August 2009 started their mobile social networking experience by playing games with other users. The average gamer on itsmy.com has 21 opponents per game, and plays three to five games simultaneously. Social gaming is one of the most popular activities on itsmy.com, the company says, with 96% of users playing mobile social games, and 61% using games as a way of making new friends.
“Our users love playing browser games with their mobile phones because it’s the first time everybody can play against everyone, without any application download, whenever and wherever they want,” says itsmy.com COO, Sabine Irrgang. “The mobile phone will absolutely dominate browser games in the future.”
itsmy.games is itsmy’s fourth social media division, alongside mobile rich media advertising, mobile social TV, and the 2.5 million-user mobile social networking service, itsmy.com.
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