The handset introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities. The UX platform builds on top of the Open OS and according to the firm, creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The X10 is the first mobile phone to truly humanise the way people interact with their phones, the company says.
“The XPERIA X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible,” says Sony Ericsson EVP and Chief Creation Officer, Rikko Sakaguchi. “With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”
The phone comes with Sony Ericsson Timescape, which manages all communications with one person in one place; and Sony Ericsson Mediascape which collates music, photos and videos from multiple sources and presents them on the handset. There’s also an ‘Intelligent Face Recognition’ feature that recognises up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.
Apps for the phone can be downloaded from a variety of app stores, including PlayNow and the Android Market.
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