Myxer Powers Estée Lauder Web & Mobile Storefront

Estée Lauder, one of the world's leading manufacturers of cosmetics, fragrances, and skincare products, has launched a web and mobile storefront where users can go to send gift ‘wish list’ ideas to friends and family during the holidays.
The storefront, custom-built for Estée Lauder by Myxer, contains product images that users can select and send to their friends and family members’ mobile phones. Estee Lauder’s famous fragrances, best-selling skincare products and makeup are included, along with complimentary gift wrapping, customized gifts and more. Estée Lauder is also sponsoring the Myxer ‘Happy Holidays’ Channel, where consumers can download the latest in holiday-themed mobile wallpapers and ringtones.
“We were looking for an innovative technology solution for the holidays along with a company that has a large audience to market to,”  says Mendy Charlton, VP, North America Marketing at Estée Lauder. “We were thrilled to find both in the same place via Myxer.” 
According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends (2009), one in five consumers (19%) plan to use the mobile channel for holiday shopping, with 25% of those customers planning to use a mobile phone to make a purchase.