Mobile advertising firm Sofialys has launched the Mobile Adbox for Agencies, its open ad serving and ad management solution for media agencies.
Sofialys notes that mobile Internet usage has almost quadrupled across most of the European market over the last 18 months and consequently, there are more opportunities for brands to communicate with end users. As a result, an increasing number of media agencies have been looking for the right solution to integrate mobile as part of their clients’ marketing mix.
According to Julien Oudart, VP Sales & Marketing at Sofialys: “Big advertiser budgets are in the hands of media agencies, therefore the ability of those agencies to manage campaigns through an easy-to-use and high-performance ad server is one of the keys to industry development. Our experience shows that brands and agencies are eager to embrace the mobile advertising opportunity; they just require the right tools to plan, target and report on campaigns in order to start spending more of their resources on mobile media.”
The Mobile Adbox for Agencies manages all campaign publication, and also gives agencies the ability to amend the planning and forecast the available inventory for an upcoming campaign, and to target and track according to user profile, location, country, handset and type of site or application for each advertiser client.
The Sofialys ad server also guarantees access to all the major web ad servers on the market today so that agencies can manage all their web and mobile campaigns from one tool.
Sofialys notes that mobile Internet usage has almost quadrupled across most of the European market over the last 18 months and consequently, there are more opportunities for brands to communicate with end users. As a result, an increasing number of media agencies have been looking for the right solution to integrate mobile as part of their clients’ marketing mix.
According to Julien Oudart, VP Sales & Marketing at Sofialys: “Big advertiser budgets are in the hands of media agencies, therefore the ability of those agencies to manage campaigns through an easy-to-use and high-performance ad server is one of the keys to industry development. Our experience shows that brands and agencies are eager to embrace the mobile advertising opportunity; they just require the right tools to plan, target and report on campaigns in order to start spending more of their resources on mobile media.”
The Mobile Adbox for Agencies manages all campaign publication, and also gives agencies the ability to amend the planning and forecast the available inventory for an upcoming campaign, and to target and track according to user profile, location, country, handset and type of site or application for each advertiser client.
The Sofialys ad server also guarantees access to all the major web ad servers on the market today so that agencies can manage all their web and mobile campaigns from one tool.
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