3GVision, which specialises in barcode-scanning technology for mobile phones, has revealed that its i-nigma 1D/2D barcode reading solution is being used by Thai operator TrueMove to promote its 3G trial services in Thailand.
TrueMove recently launched 2D barcode services. As part of its ‘Fun Living Lifestyle’ concept, mobile subscribers can easily access content such as TV shopping, marketing campaigns and electronic tickets, using their cameraphones and the i-nigma barcode reader, which is available for download on a dedicatedmobile site at: http://m.truelife.com
The service was launched in collaboration with Mediaseek, distributor of the i-nigma solution.
i-nigma incorporates a mobile barcode reader application that converts a cameraphone into a barcode reader, enabling mobile users to access a predefined URL on the mobile Internet, or to trigger web services simply by scanning QR (Quick Response) and Data Matrix barcodes. Once scanned, the barcodes fast-track to multimedia digital content such as music, electronic tickets, videos, localized maps, latest news and special offers. Barcodes can be placed virtually anywhere, including newspapers, business cards, shop fronts, billboards, product packaging and PC screens.
In addition to code-scanning software for the phone itself, i-nigma also incorporates an intuitive code creation, campaign management and metrics reporting platform to track the performance of campaigns, interpret the results in real-time, and immediately apply the knowledge to existing campaigns. The technology has been deployed and supported by marketers and advertisers around the globe for interactive mobile advertizing and marketing campaigns integrating digital content.
“TrueMove’s decision to choose i-nigma is endorsement by a leading mobile operator of 3GVision’s leading technology and solutions,” says 3GVision CEO, Mendy Mendelsohn. “Based on our years of experience in Japan, where QR codes have become a natural extension of the mobile phone, we now look forward to helping TrueMove make the most of 2D codes, reinforcing their positioning as Thailand’s most innovative service provider.”
TrueMove recently launched 2D barcode services. As part of its ‘Fun Living Lifestyle’ concept, mobile subscribers can easily access content such as TV shopping, marketing campaigns and electronic tickets, using their cameraphones and the i-nigma barcode reader, which is available for download on a dedicatedmobile site at: http://m.truelife.com
The service was launched in collaboration with Mediaseek, distributor of the i-nigma solution.
i-nigma incorporates a mobile barcode reader application that converts a cameraphone into a barcode reader, enabling mobile users to access a predefined URL on the mobile Internet, or to trigger web services simply by scanning QR (Quick Response) and Data Matrix barcodes. Once scanned, the barcodes fast-track to multimedia digital content such as music, electronic tickets, videos, localized maps, latest news and special offers. Barcodes can be placed virtually anywhere, including newspapers, business cards, shop fronts, billboards, product packaging and PC screens.
In addition to code-scanning software for the phone itself, i-nigma also incorporates an intuitive code creation, campaign management and metrics reporting platform to track the performance of campaigns, interpret the results in real-time, and immediately apply the knowledge to existing campaigns. The technology has been deployed and supported by marketers and advertisers around the globe for interactive mobile advertizing and marketing campaigns integrating digital content.
“TrueMove’s decision to choose i-nigma is endorsement by a leading mobile operator of 3GVision’s leading technology and solutions,” says 3GVision CEO, Mendy Mendelsohn. “Based on our years of experience in Japan, where QR codes have become a natural extension of the mobile phone, we now look forward to helping TrueMove make the most of 2D codes, reinforcing their positioning as Thailand’s most innovative service provider.”
Well done Mendy at i-nigma (3GVision) with the TrueMove deployment - excellent progress and should deliver some great results!
Mark Hendriksen
CEO
UpCode
Mobile Solutions
Posted by: Mark Hendriksen | January 11, 2010 at 02:44 PM