Airwide Solutions has launched a Real-Time Loyalty & Profiling Solution that it says will enable mobile operators to drive incremental lifetime value across the subscriber base, including hard-to-reach prepaid customers. Airwide’s Real-Time Loyalty & Profiling Solution leverages a new partnership with Business Logic Systems (BLS), a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions. It will enable mobile operators to stimulate top-ups and usage, reward loyalty and reactivate dormant subscribers.
In the maturing mobile market, operators need to create more value from their entire customer base, especially from their prepaid subscribers,” says Airwide. Targeting this segment has always been notoriously difficult, however, due to lack of customer information and contact details. Airwide’s Real-Time Loyalty & Profiling Solution gives operators the ability to quickly and easily access, analyse and act upon event data in real-time to create a targeted, two-way dialogue with subscribers, via mobile messaging. Using BLS’s RealTime Prepaid Marketing Engine, in conjunction with Airwide’s AirGate MultiMessaging next-generation messaging gateway, the new solution enables operators to quickly and profitably reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base.
“Operators have sophisticated mechanisms to market to and manage their relationships with postpaid subscribers. Yet in most cases the majority of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work,” says Airwide Chief marketing Officer, Jay Seaton. “This is increasingly causing significant business problems, including increasing churn and lost revenue as operators have no meaningful relationship with these subscribers. Airwide’s new Real-Time Loyalty & Profiling Solution offers operators unique capabilities for building a two-way, personalized and multichannel dialogue that will build meaningful ongoing relationships with prepaid subscribers with timely and relevant offers, communication, prompts, rewards and activations, driving up recharge revenues, stimulating service usage and increasing customer retention.”
The Airwide solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the power of the AirGate MultiMessaging next-generation messaging gateway for easy multi-channel integration with any existing messaging infrastructure. By employing messaging for immediate, high-impact and ubiquitous campaigns, says Airwide, operators have an unparalleled means of boosting revenue from all subscriber populations.
In the maturing mobile market, operators need to create more value from their entire customer base, especially from their prepaid subscribers,” says Airwide. Targeting this segment has always been notoriously difficult, however, due to lack of customer information and contact details. Airwide’s Real-Time Loyalty & Profiling Solution gives operators the ability to quickly and easily access, analyse and act upon event data in real-time to create a targeted, two-way dialogue with subscribers, via mobile messaging. Using BLS’s RealTime Prepaid Marketing Engine, in conjunction with Airwide’s AirGate MultiMessaging next-generation messaging gateway, the new solution enables operators to quickly and profitably reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base.
“Operators have sophisticated mechanisms to market to and manage their relationships with postpaid subscribers. Yet in most cases the majority of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work,” says Airwide Chief marketing Officer, Jay Seaton. “This is increasingly causing significant business problems, including increasing churn and lost revenue as operators have no meaningful relationship with these subscribers. Airwide’s new Real-Time Loyalty & Profiling Solution offers operators unique capabilities for building a two-way, personalized and multichannel dialogue that will build meaningful ongoing relationships with prepaid subscribers with timely and relevant offers, communication, prompts, rewards and activations, driving up recharge revenues, stimulating service usage and increasing customer retention.”
The Airwide solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the power of the AirGate MultiMessaging next-generation messaging gateway for easy multi-channel integration with any existing messaging infrastructure. By employing messaging for immediate, high-impact and ubiquitous campaigns, says Airwide, operators have an unparalleled means of boosting revenue from all subscriber populations.
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