Accumulate UK, which provides flexible pricing solutions for mobile retailers, says that it can guarantee an increase in content revenues for mobile operators that choose to use its Flexion service for preloading mobile games. Accumulate says it is making this guarantee based on its experience of successfully running a number of preload programmes for major global operators over the past two years. Accumulate already enables preloaded content on 3UK, O2, and on handsets from Sony-Ericsson.
“We guarantee that any operator or device manufacturer will see a surge in content revenues by enabling preloaded games with Flexion,” says Accumulate Managing Director, Jens Lauritzson. “It is simply not a viable option to preload content without this kind of technology any more and we can show how much more revenue a Flexion preload programme can generate.”
The Flexion preload service allows mobile operators and device manufacturers to preload full versions of Java and Android games and apps onto handsets and to then offer free trials. These preloaded items feature in-application billing and operators also have the ability to offer games on a ‘Try & Buy’ basis, and to offer multiple pricing options.
Accumulate says that the “simple and seamless” user experience increases conversion rates compared with traditional demo versions, while at the same time enhancing user satisfaction and generating extra income without additional effort. Each preloaded item can also be configured to feature Flexion Discovery, an in-wrapper browser to enable on-device up-selling. Flexion Discovery promotes appropriate content at the point of purchase, createing additional revenue opportunities.
“Our experience shows that if four or five games are preloaded on a device, at least one will be purchased within 12 months,” says Lauritzon. “Not only that, but Flexion will also promote additional content, effectively turning the preloaded game into a fully functioning shop. It is all about on-device retailing and making it easy for the customer to find and buy content."
“We guarantee that any operator or device manufacturer will see a surge in content revenues by enabling preloaded games with Flexion,” says Accumulate Managing Director, Jens Lauritzson. “It is simply not a viable option to preload content without this kind of technology any more and we can show how much more revenue a Flexion preload programme can generate.”
The Flexion preload service allows mobile operators and device manufacturers to preload full versions of Java and Android games and apps onto handsets and to then offer free trials. These preloaded items feature in-application billing and operators also have the ability to offer games on a ‘Try & Buy’ basis, and to offer multiple pricing options.
Accumulate says that the “simple and seamless” user experience increases conversion rates compared with traditional demo versions, while at the same time enhancing user satisfaction and generating extra income without additional effort. Each preloaded item can also be configured to feature Flexion Discovery, an in-wrapper browser to enable on-device up-selling. Flexion Discovery promotes appropriate content at the point of purchase, createing additional revenue opportunities.
“Our experience shows that if four or five games are preloaded on a device, at least one will be purchased within 12 months,” says Lauritzon. “Not only that, but Flexion will also promote additional content, effectively turning the preloaded game into a fully functioning shop. It is all about on-device retailing and making it easy for the customer to find and buy content."
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