Red Bend Software has launched what it says is the industry’s first solution for enabling mobile service providers to independently, centrally and consistently manage any type of software and application on Smartphones, in order to more quickly and cost-effectively deploy new revenue-generating services and features to its installed customer base. The company says that its vRapid Mobile Software Management Client gives service providers control to continuously manage software and apps and to monitor inventory across open OS Smartphones, beginning with Android, enabling them to deliver their own branded user experience across mobile platforms. (Red Bend is demonstrating the new product this week in Hall 4, Level 3, Suite 50.)
Red Bend notes that the rise of Smartphones is creating new opportunities for service providers such as mobile operators and handset manufacturers to increase revenues from services like social networking, music and mobile apps. Smartphones make up 14.3% of mobile phone shipments globally, and are expected to reach 25.9% of all handsets by 2013, according to IDC. This growing diversity of devices adds management complexity that delays the rollout of new services, increases deployment costs and limits penetration rates, says Red Bend.
vRapid Mobile Software Management Client is Red Bend’s first product designed for service providers and is the latest addition to the company’s vRapid Mobile suite. Working with Red Bend’s Software Management Server, the new product allows service providers to centrally monitor inventory of applications purchased through app stores or side-loaded, to gain insight into consumer behaviour and preferences; deploy branded application packs with a consistent user experience to unlocked handsets; provision new services to existing subscribers without depending on handset replacements cycles; install and lifecycle manage revenue-generating applications; and perform efficient application and OS updates to provide new features and improvements.
vRapid Mobile Software Management Client can be independently downloaded over the air to handsets, or pre-installed in cooperation with the device manufacturer or platform owner. It is the first standards-based solution to manage both built-in and user-downloaded applications and to optimise the size of the application updates to minimise bandwidth and ensure frequent and fast installation.
The software supports the Open Mobile Alliance (OMA) Software Component Management Object (SCOMO) and is the only SCOMO client to also manage firmware as a full image or as components. IT comes with Red Bend’s Software Management Server as part of an end-to-end solution, with the flexibility to integrate with any existing OMA DM back-end system. And it works with Red Bend’s device management (DM) client, vDirect Mobile, or any standards-based DM client.
“Mobile operators refuse to be restricted by any one vendor or platform,” says Red Bend CEO, Yoram Salinger. “This need for independence requires simplified and scalable ways to manage mobile software as Smartphones reach the mass market. By offering a single point of control to manage software across mobile devices, Red Bend is helping service providers to increase the penetration rate of new services and applications from day one.”
vRapid Mobile Software Management Client will be available in Q2 for Android, followed by support for Brew Mobile Platform, LiMo and Symbian.
Red Bend notes that the rise of Smartphones is creating new opportunities for service providers such as mobile operators and handset manufacturers to increase revenues from services like social networking, music and mobile apps. Smartphones make up 14.3% of mobile phone shipments globally, and are expected to reach 25.9% of all handsets by 2013, according to IDC. This growing diversity of devices adds management complexity that delays the rollout of new services, increases deployment costs and limits penetration rates, says Red Bend.
vRapid Mobile Software Management Client is Red Bend’s first product designed for service providers and is the latest addition to the company’s vRapid Mobile suite. Working with Red Bend’s Software Management Server, the new product allows service providers to centrally monitor inventory of applications purchased through app stores or side-loaded, to gain insight into consumer behaviour and preferences; deploy branded application packs with a consistent user experience to unlocked handsets; provision new services to existing subscribers without depending on handset replacements cycles; install and lifecycle manage revenue-generating applications; and perform efficient application and OS updates to provide new features and improvements.
vRapid Mobile Software Management Client can be independently downloaded over the air to handsets, or pre-installed in cooperation with the device manufacturer or platform owner. It is the first standards-based solution to manage both built-in and user-downloaded applications and to optimise the size of the application updates to minimise bandwidth and ensure frequent and fast installation.
The software supports the Open Mobile Alliance (OMA) Software Component Management Object (SCOMO) and is the only SCOMO client to also manage firmware as a full image or as components. IT comes with Red Bend’s Software Management Server as part of an end-to-end solution, with the flexibility to integrate with any existing OMA DM back-end system. And it works with Red Bend’s device management (DM) client, vDirect Mobile, or any standards-based DM client.
“Mobile operators refuse to be restricted by any one vendor or platform,” says Red Bend CEO, Yoram Salinger. “This need for independence requires simplified and scalable ways to manage mobile software as Smartphones reach the mass market. By offering a single point of control to manage software across mobile devices, Red Bend is helping service providers to increase the penetration rate of new services and applications from day one.”
vRapid Mobile Software Management Client will be available in Q2 for Android, followed by support for Brew Mobile Platform, LiMo and Symbian.
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