SEVEN has launched Ping, a set of packaged services for mobile operators and device manufacturers to push enable messaging, social networking and mobile applications on ´Superphones, Smartphones and mass-market devices. Ping is powered by System SEVEN, a mobile push platform that is already deployed on hundreds of device models.
SEVEN has taken a mobile cloud computing approach to Ping. This allows the company to efficiently provide push applications such as email, instant messaging, social networking, and any application that needs to be connected to or exchange data with the cloud, to mass market devices, including lower-end feature phones, Smartphones and next-generation Superphones. With Ping, SEVEN says it is opening its platform to partners and customers enabling them to take full advantage of the SEVEN push and synchronization technology. SEVEN says its platform and Ping bring significant efficiencies in wireless data synchronization; savings in battery life; reductions of the cost of service delivery; a superior user experience; and optimization of data traffic on the network, which in some instances represents the majority of an operator’s traffic.
“From the get-go, we envisioned a mobile world beyond pure voice and messaging, and hence designed our System SEVEN platform to support all forms of data, not just email,” says SEVEN CTO, Trevor Fiatal. “Doing so has given us the scalability to meet global customer needs – whether for traditional messaging such as email or for newer trends such as today’s high-growth social networking applications. We believe that this foresight and experience in building a push-enabled network that can easily grow as new mobile markets mature has been and will continue to be a key advantage for SEVEN over our competitors.”
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