Mobile payment and analytics firm Bango has launched an in-app billing solution that works across all mobile platforms, offering a simple, unified way to monetize all mobile applications internationally. Developers can collect one-time payments or start ongoing subscriptions within their app, using operator billing, credit cards or PayPal. The solution offers consumers a simple and consistent application payment experience on operator networks and wi-fi. Bango’s open solution gives the app developer full control over when and how to charge the consumer, along with pricing and currency. Moreover, the company notes, developers can sell content, virtual goods and add-ons from within their app, opening up a wide range of commercial opportunities.
In addition, says Bango, the new solution makes it easy for developers to distribute trial versions of apps and later charge for an upgrade to the full version. Developers can use the solution to sell directly to their customers, without having to rely completely on app stores as their channel to market – A recent Bango study found that 45% of developers plan to monetize their apps directly, in other words outside the app store.
A number of popular mobile applications are already being monetized using Bango Payment, including Shazam mobile music discovery, Touchnote mobile postcards and the licensing of fonts using the FlipFont app from Monotype Imaging.
“By using the Bango Payment technology, we provide our customers with a slick and consistent payment experience that delivers higher conversion rates ”, says Touchnote CEO, Raam Thakrar. “A quick and simple integration has allowed us to give our Touchnote customers the speed and convenience of familiar operator billing.”
Bango CEO Ray Anderson says that converting browsers into buyers is the fundamental challenge for vendors trying to capture customers within app stores. “Bango’s new in-app billing solution overcomes these issues by giving developers full control over the pricing and promotion of their applications,” says Anderson.
The popularity of mobile applications is driving more developers and content providers to commit more resources to developing mobile applications, as another channel to engage with consumers and generate revenue. According to recent stats from Juniper Research, mobile application revenues will be worth £25 billion in 2014.
In addition, says Bango, the new solution makes it easy for developers to distribute trial versions of apps and later charge for an upgrade to the full version. Developers can use the solution to sell directly to their customers, without having to rely completely on app stores as their channel to market – A recent Bango study found that 45% of developers plan to monetize their apps directly, in other words outside the app store.
A number of popular mobile applications are already being monetized using Bango Payment, including Shazam mobile music discovery, Touchnote mobile postcards and the licensing of fonts using the FlipFont app from Monotype Imaging.
“By using the Bango Payment technology, we provide our customers with a slick and consistent payment experience that delivers higher conversion rates ”, says Touchnote CEO, Raam Thakrar. “A quick and simple integration has allowed us to give our Touchnote customers the speed and convenience of familiar operator billing.”
Bango CEO Ray Anderson says that converting browsers into buyers is the fundamental challenge for vendors trying to capture customers within app stores. “Bango’s new in-app billing solution overcomes these issues by giving developers full control over the pricing and promotion of their applications,” says Anderson.
The popularity of mobile applications is driving more developers and content providers to commit more resources to developing mobile applications, as another channel to engage with consumers and generate revenue. According to recent stats from Juniper Research, mobile application revenues will be worth £25 billion in 2014.
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