Bluesquare Unveils iPhone App

Online bookmaker Bluesquare.com has launched an iPhone web application as part of its mobile phone sportsbook offering. The app has been enabled by Blue Square’s mobile partner, mkodo. It offers live prices which refresh automatically within the page. Customers watching live sporting events covered by ‘Betting-in-Running’ will have the updated information at their fingertips and will never miss a price, the company says, adding that it has been created to allow customers to place bets faster than ever before. 
The app features a pop-up log-in, an easy to use pop-up single bet slip and the ability to add the Blue Square icon to the iPhone homescreen. Punters can access the web app at the touch of a button whilst on the move, at a sports event or sat in front of the TV, enabling quick access to place bets.
“The iPhone has revolutionised the mobile industry and in turn, the mobile gaming industry – it’s already five times more popular than other handsets on our existing mobile betting site,” says Simon Woolf, Mobile Product Manager for Bluesquare parent company Rank Interactive. “This product complements the iPhone’s ability to get your bet on quickly with the ease of use on the increasingly popular ‘Betting-In-Running’ markets. We’re looking forward to offering our customers a brand new platform for quick and easy betting on-the-go.”
You can access the Bluesquare.com iPhone web app from an iPhone at iphone.bluesq.com or by texting ‘iPhone’ to 64555.
Bluesquare.com is one of the largest interactive bookmakers in the UK. Its mobile service now represents around 10% of overall sportsbook stakes for the business, compared to 3% in early 2009.