Ever since the iPad was announced, the question on many people’s lips has been what impact it might have on the mobile marketing business. Rumours are now circulating that it could be pretty significant. The US website Online Media Daily reports that Apple is preparing to announce a personalized, mobile advertising system – it believes it could be called the ‘iAd’. According to the report, Apple boss Steve Jobs will reveal all to US ad agency chiefs on 7 April.
That’s about as much detail as there is in the report. All will be revealed – or not – in just over a week’s time.
That’s about as much detail as there is in the report. All will be revealed – or not – in just over a week’s time.
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