Mobile advertising solutions provider Jumptap has unveiled a self-service application for publishers of mobile websites and mobile apps for iPhone and Android handsets. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and via Smartphone applications. As an incentive to join Jumptap’s ad network, the first 100 app developers or sites to do so will get to keep 100% of the ad revenue for the first 100 days.
Jumptap uses an algorithm engine and intellectual property (IP) portfolio to match the right ad to the right person at the right time, using text, banner and rich media ad units to enhance the user experience and engage users more effectively. Reaching mobile audiences with highly relevant and appealing ads drives increased clickthrough rates and higher conversions, says Jumptap, adding that its technology ensures that the most relevant ads are delivered, and that app developers and publishers realize the highest potential revenue from their mobile properties. Superior performance rates drive increased advertiser spend, which results in high fill rates and the highest effective yield (eCPMs) for publishers, the company says.
“Jumptap is committed to continually adding value to our network and this is a great means for app developers and site owners to take advantage of our exciting growth,” says Jumptap CMO, Paran Johar. “Preliminary data shows in-app ads are driving clickthrough rates five times higher than online advertising, increasing demand from our brand and performance advertisers. This presents an enormous opportunity for developers to earn revenue from their applications.”
To get started, developers and site owners just need to sign up and install the ad code. The Jumptap console offers real-time reporting to monitor revenue earned, and enables publishers to control the relevance of ads that run on their properties. There’s more information here.
Jumptap uses an algorithm engine and intellectual property (IP) portfolio to match the right ad to the right person at the right time, using text, banner and rich media ad units to enhance the user experience and engage users more effectively. Reaching mobile audiences with highly relevant and appealing ads drives increased clickthrough rates and higher conversions, says Jumptap, adding that its technology ensures that the most relevant ads are delivered, and that app developers and publishers realize the highest potential revenue from their mobile properties. Superior performance rates drive increased advertiser spend, which results in high fill rates and the highest effective yield (eCPMs) for publishers, the company says.
“Jumptap is committed to continually adding value to our network and this is a great means for app developers and site owners to take advantage of our exciting growth,” says Jumptap CMO, Paran Johar. “Preliminary data shows in-app ads are driving clickthrough rates five times higher than online advertising, increasing demand from our brand and performance advertisers. This presents an enormous opportunity for developers to earn revenue from their applications.”
To get started, developers and site owners just need to sign up and install the ad code. The Jumptap console offers real-time reporting to monitor revenue earned, and enables publishers to control the relevance of ads that run on their properties. There’s more information here.
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