Fashion retailer Oasis has won the ‘Retail Technology Initiative of the Year’ award for its iPhone Application at the Oracle Retail Week Awards 2010. The Technology Initiative award was one of 16 presented at the Oracle Retail Week Awards.
Oasis fought off stiff competition from the grocery and electrical sectors to be awarded the accolade for its iPhone app which was designed to enhance the shopper experience.
The app was downloaded 24,549 times over a four-month period, providing Oasis with a new sales platform and communication tool, whilst enabling their customers to shop and find out about the latest trends through their iPhone whilst on the move.
“Mobile commerce is set to play a really big role in retailing in years to come, and with the development of this iPhone app, Oasis really is ahead of the game,” says Retail Week Editor, Tim Danaher. “Their success shows that technological innovation in retail isn’t just about introducing complex new systems, and that relatively small but imaginative projects like this can have a real impact by capturing the imagination of customers.”
Oasis fought off stiff competition from the grocery and electrical sectors to be awarded the accolade for its iPhone app which was designed to enhance the shopper experience.
The app was downloaded 24,549 times over a four-month period, providing Oasis with a new sales platform and communication tool, whilst enabling their customers to shop and find out about the latest trends through their iPhone whilst on the move.
“Mobile commerce is set to play a really big role in retailing in years to come, and with the development of this iPhone app, Oasis really is ahead of the game,” says Retail Week Editor, Tim Danaher. “Their success shows that technological innovation in retail isn’t just about introducing complex new systems, and that relatively small but imaginative projects like this can have a real impact by capturing the imagination of customers.”
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