Text messaging will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to a new report, ‘The Future of Messaging’, prepared by global research and consulting firm Frost & Sullivan, and licensed exclusively to Comverse.
This evolutionary, rather than revolutionary, path will usher in text messaging with contextual presence and location information, as well as a unified identity for messaging that provides a user’s status, personal information, updates and messages in one user interface, the analyst believes.
“SMS’s massive success and staying power give the industry valuable insight into its transition to next-generation messaging,” says Ronald Gruia, Principal Telecom Analyst at Frost & Sullivan, which conducted interviews with 18 leading telecom providers across major global regions and with strategic industry professionals.
“Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability for text messaging are key guideposts as the industry evolves new messaging paradigms and migrates to next-generation networks,” he adds.
As the number of annual text messages nears four trillion globally, operators are concerned about avoiding commoditisation, enhancing profitability, capitalising on new capabilities, such as the Rich Communication Suite Initiative, and curbing potential competition from handset and web companies.
“As the largest generator of mobile revenues after voice, messaging holds enormous potential for operators,” says Gabriel Matsliach, President of Products and Operations at Comverse. “With its steady focus on cost efficiency, growth enablement and innovation, Comverse is closely aligned with the study’s recommendations, making messaging smarter and leaner, positioning operators to unleash the growing value of messaging and other Comverse HUB value-added Services.”
Comverse HUB Value-Added Services spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a framework designed to enable service providers to maximise their business performance and augment their position in the market.
You can obtain an Executive Summary of the report here.
This evolutionary, rather than revolutionary, path will usher in text messaging with contextual presence and location information, as well as a unified identity for messaging that provides a user’s status, personal information, updates and messages in one user interface, the analyst believes.
“SMS’s massive success and staying power give the industry valuable insight into its transition to next-generation messaging,” says Ronald Gruia, Principal Telecom Analyst at Frost & Sullivan, which conducted interviews with 18 leading telecom providers across major global regions and with strategic industry professionals.
“Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability for text messaging are key guideposts as the industry evolves new messaging paradigms and migrates to next-generation networks,” he adds.
As the number of annual text messages nears four trillion globally, operators are concerned about avoiding commoditisation, enhancing profitability, capitalising on new capabilities, such as the Rich Communication Suite Initiative, and curbing potential competition from handset and web companies.
“As the largest generator of mobile revenues after voice, messaging holds enormous potential for operators,” says Gabriel Matsliach, President of Products and Operations at Comverse. “With its steady focus on cost efficiency, growth enablement and innovation, Comverse is closely aligned with the study’s recommendations, making messaging smarter and leaner, positioning operators to unleash the growing value of messaging and other Comverse HUB value-added Services.”
Comverse HUB Value-Added Services spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a framework designed to enable service providers to maximise their business performance and augment their position in the market.
You can obtain an Executive Summary of the report here.
I agree, I believe that the text messaging will continue to grow exponentially. Although I don't think it will be just texting alone that will continue to grow. I think social networking as a whole will grow. Especially since the bis sites like Myspace, facebook, and twitter are accessible through mobile apps. Also i feel like ringtone websites that have social networking aspects as well.
Posted by: Mobango | March 02, 2010 at 05:59 PM