Mobile barcode company 3GVision has announced a partnership with Vidiemme Consulting, an Italian digital marketing company, which will see Vidiemme incorporate 3GVision’s i-nigma barcode solution, in its suite of mobile marketing solutions.
3GVision’s i-nigma allows advertisers, marketers and media owners to create, manage and analyze two-dimensional barcode campaigns that make traditional media interactive. Advertisers and publishers create mobile codes and place them on product packaging, newspapers and other types of media. People who see the codes use the barcode reader on their mobile phone to capture the image using the phone’s camera. The application immediately directs them to a web page that the advertiser specifies, where it is possible to read product information and news updates, display latest offers, receive product demos and much more.
“In recent months, Panorama, la Repubblica and Wired have run 2D barcode campaigns in Italy and we have been seeing, through the i-nigma platform, thousands of daily scans from these campaigns already,” says Ofer Lev, VP Products and Marketing at 3GVision. “Gazzetta dello Sport was the first newspaper to launch a QR campaign in Italy and we expect many more publishers, advertisers and brands to be doing the same shortly.”
You can get the i-nigma reader via your phone’s browser at i-nigma mobi, or text i-nigma to +449997 882325 (or 07797 882325 in the UK) and a link will be sent to your phone. The reader is also available through app stores.
3GVision’s i-nigma allows advertisers, marketers and media owners to create, manage and analyze two-dimensional barcode campaigns that make traditional media interactive. Advertisers and publishers create mobile codes and place them on product packaging, newspapers and other types of media. People who see the codes use the barcode reader on their mobile phone to capture the image using the phone’s camera. The application immediately directs them to a web page that the advertiser specifies, where it is possible to read product information and news updates, display latest offers, receive product demos and much more.
“In recent months, Panorama, la Repubblica and Wired have run 2D barcode campaigns in Italy and we have been seeing, through the i-nigma platform, thousands of daily scans from these campaigns already,” says Ofer Lev, VP Products and Marketing at 3GVision. “Gazzetta dello Sport was the first newspaper to launch a QR campaign in Italy and we expect many more publishers, advertisers and brands to be doing the same shortly.”
You can get the i-nigma reader via your phone’s browser at i-nigma mobi, or text i-nigma to +449997 882325 (or 07797 882325 in the UK) and a link will be sent to your phone. The reader is also available through app stores.
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