Apple has announced the launch of its iAd in-application mobile advertising network, as part of a preview of its iPhone OS 4 software. The iPhone OS 4 beta release also includes an updated Software Development Kit (SDK), with over 1,500 new APIs (Application Programming Interface) and over 100 new features.
Apple says that iAd “combines the emotion of TV ads with the interactivity of web ads”. Apple will sell and host the ads, and give 60% of the revenue to app developers.
iPhone OS 4.0 also introduces the concept of multitasking to the to the iPhone, iPad Touch and iPad, enabling users to run multiple applications at the same time. Users can switch between applications by double-tapping the ‘Home’ button, which brings up the icons of all the apps currently in use.
“iPhone OS 4 is the fourth major release of the world’s most advanced mobile operating system,” says Apple CEO Steve Jobs. “We’re delivering over 100 new features, including multitasking, folders, a unified inbox, deeper Enterprise support, and an iPhone version of our iBooks reader and online iBookstore.”
The iPhone OS 4 beta software and SDK are available immediately for iPhone Developer Program members here.
iPhone OS 4 will be available as a software update to iPhone and iPod touch users in the summer. iPad owners will have to wait until the autumn.
Apple says that iAd “combines the emotion of TV ads with the interactivity of web ads”. Apple will sell and host the ads, and give 60% of the revenue to app developers.
iPhone OS 4.0 also introduces the concept of multitasking to the to the iPhone, iPad Touch and iPad, enabling users to run multiple applications at the same time. Users can switch between applications by double-tapping the ‘Home’ button, which brings up the icons of all the apps currently in use.
“iPhone OS 4 is the fourth major release of the world’s most advanced mobile operating system,” says Apple CEO Steve Jobs. “We’re delivering over 100 new features, including multitasking, folders, a unified inbox, deeper Enterprise support, and an iPhone version of our iBooks reader and online iBookstore.”
The iPhone OS 4 beta software and SDK are available immediately for iPhone Developer Program members here.
iPhone OS 4 will be available as a software update to iPhone and iPod touch users in the summer. iPad owners will have to wait until the autumn.
Recent Comments