The Mobile Entertainment Forum (MEF) North America has unveiled a Mobile Commerce Initiative designed to help brands, content producers, and retailers better understand how to leverage the mobile phone to drive customer acquisition, retention, and conversion. The first phase of the initiative will consist of an educational and informative webinar and m-commerce Guide that will contain commercial best practices examples and case studies that aim to demystify and simplify the mobile commerce landscape.
“There is no more timely and definitive resource,” says Gary Schwartz, CEO of Impact Mobile and Vice Chairman of MEF North America. “Across the US, brands, retailers, and content owners are exploring ways to effectively reach their mobile shopper. The MEF M-Commerce Guide will help these stakeholders to identify ways to drive revenue on the phone or via the phone. This resource will be a good first step to simplify the myriad of options in-market.”
m-commerce services make it feasible for businesses to handle an extremely large volume of low cost sales. In addition to purchases like ringtones, music tracks, and games, the growth in micro-payments has come from the purchase of items like car parking and cinema tickets. Additionally, mobile is beginning to impact commerce at bricks-and-mortar point of sale through incentive and m-couponing programs driving sales and customer retention.
“m-commerce is a global opportunity, and MEF’s initiative shows how the mobile connected device can be leveraged to effectively enable all types of commerce – not just for services and content consumed on the device but also for the purchase of physical products and services,” says Suhail Bhat, Policies and Initiatives Director for MEF. “The North America guide is the first step in the globalisation of the initiative, which will be localised over the coming year in EMEA, Asia, and LATAM.”
On Tuesday, April 27 at 13:00 EST, MEF Americas will host the webinar titled: ‘Demystifying the World of M-Commerce.’ The webinar serves as a precursor to the content which will be contained in the M-Commerce Guide. You can register to attend the webinar here.
The M-Commerce Guide, to be published next month, will include sections entitled ‘Mobile State of the Union’; ‘Planning’; ‘Case Studies’; ‘Things to Consider’;and ‘What Does the Future Hold?’ It will be developed as a living document over time, and has been authored with the 19 MEF member companies, including 2ergo, Billing Revolution, Netbiscuits, Nokia, Samsung and T-Mobile.
“There is no more timely and definitive resource,” says Gary Schwartz, CEO of Impact Mobile and Vice Chairman of MEF North America. “Across the US, brands, retailers, and content owners are exploring ways to effectively reach their mobile shopper. The MEF M-Commerce Guide will help these stakeholders to identify ways to drive revenue on the phone or via the phone. This resource will be a good first step to simplify the myriad of options in-market.”
m-commerce services make it feasible for businesses to handle an extremely large volume of low cost sales. In addition to purchases like ringtones, music tracks, and games, the growth in micro-payments has come from the purchase of items like car parking and cinema tickets. Additionally, mobile is beginning to impact commerce at bricks-and-mortar point of sale through incentive and m-couponing programs driving sales and customer retention.
“m-commerce is a global opportunity, and MEF’s initiative shows how the mobile connected device can be leveraged to effectively enable all types of commerce – not just for services and content consumed on the device but also for the purchase of physical products and services,” says Suhail Bhat, Policies and Initiatives Director for MEF. “The North America guide is the first step in the globalisation of the initiative, which will be localised over the coming year in EMEA, Asia, and LATAM.”
On Tuesday, April 27 at 13:00 EST, MEF Americas will host the webinar titled: ‘Demystifying the World of M-Commerce.’ The webinar serves as a precursor to the content which will be contained in the M-Commerce Guide. You can register to attend the webinar here.
The M-Commerce Guide, to be published next month, will include sections entitled ‘Mobile State of the Union’; ‘Planning’; ‘Case Studies’; ‘Things to Consider’;and ‘What Does the Future Hold?’ It will be developed as a living document over time, and has been authored with the 19 MEF member companies, including 2ergo, Billing Revolution, Netbiscuits, Nokia, Samsung and T-Mobile.
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