The last year has seen a phenomenal rise in the use of data on mobile devices, according to the inaugural ‘Business Index’ from Orange. Usage is up an average of 150% on the previous year across Orange’s entire business customer base, with SMEs (small and medium-size enterprises) seeing the greatest leap – up 290%. Business Index is a new report from Orange which provides a snapshot on business trends within the mobile market, and how data use continues to explode in businesses of all sizes.
Anthony Keyworth, Director of Products at Orange UK, says the huge increase in mobile data usage has been driven largely by the rise in popularity of mobile email and web browsing from mobile devices. “Without a doubt, 2009 was the year of mobile email,” he says. “With more Smartphones on the market than ever before, accessing email and browsing the web have never been simpler. In particular, small businesses have truly embraced Smartphones to help them stay in touch, whether this is in the office, out with a client or on the way home. Now, when a customer is looking for the right phone, email is at the top of their requirements. In 2010, we expect this figure to grow even more.”
Keyworth adds that while email drove most of the increase in mobile data usage continue to be a key driver during 2010, Orange is also expecting to see mobile applications for businesses to thrive throughout this year.
“We are already seeing increasing demand for solutions that allow remote workers to transmit data directly back to head office, as well as growing use of office apps and CRM solutions via Smartphones,” he says.
Anthony Keyworth, Director of Products at Orange UK, says the huge increase in mobile data usage has been driven largely by the rise in popularity of mobile email and web browsing from mobile devices. “Without a doubt, 2009 was the year of mobile email,” he says. “With more Smartphones on the market than ever before, accessing email and browsing the web have never been simpler. In particular, small businesses have truly embraced Smartphones to help them stay in touch, whether this is in the office, out with a client or on the way home. Now, when a customer is looking for the right phone, email is at the top of their requirements. In 2010, we expect this figure to grow even more.”
Keyworth adds that while email drove most of the increase in mobile data usage continue to be a key driver during 2010, Orange is also expecting to see mobile applications for businesses to thrive throughout this year.
“We are already seeing increasing demand for solutions that allow remote workers to transmit data directly back to head office, as well as growing use of office apps and CRM solutions via Smartphones,” he says.
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