Mobile services company Digital Reach Group (DRG) has signed a deal with mobile barcode firm Scanbuy to include Quick Response (QR) codes alongside print ads, editorial content and on packaging and merchandise displays in Ireland.
“With mobile Internet and Smartphones becoming the norm, there is an increasing expectation from the public to be able to get the information they have on the Internet at home straight to their handset quickly and with no fuss,” says DRG CEO, Colm Grealy. “he service we are bringing to Ireland will truly integrate mobile Internet browsing into consumer’s daily lives.”
The service is aimed at advertisers, ad agencies, retailers and traditional media publishers. QR Codes can be bought as an add-on to traditional ad campaigns, packaging and merchandise displays. DRG will offer a full service for advertisers wishing to integrate the technology into a campaign, including strategy input, providing unique codes for campaigns and the option of designing the landing page or website behind the code.
DRG will be offering the platform exclusively in Ireland as part of a growing portfolio of mobile services, including mobile phone applications, advertising sales, and ad-serving technology. The company says it is already in discussions with a major publisher to start using the system to offer additional value to print ads and editorial content.
“The proliferation of Internet-equipped phones gives advertisers a tremendous opportunity to reach a sizable and engaged audience,” says Scanbuy CEO, Jonathan Bulkeley. “With mobile codes, the offline and online worlds can now be easily bridged. A scan of a print ad will instantly take people directly to a supporting website and the opportunities are endless from there,”
The Scanlife app is available for download on most popular phones including the iPhone and Andrid handsets, pkus phones from Nokia and Samsung.
DRG offers advertisers and businesses a full mobile web strategy service, including app development and site optimisation for viewing on a mobile. The company was behind RTE’s ‘News Now’ iPhone app and sells advertising on many popular mobile sites including Vodafone and Meteor.
“With mobile Internet and Smartphones becoming the norm, there is an increasing expectation from the public to be able to get the information they have on the Internet at home straight to their handset quickly and with no fuss,” says DRG CEO, Colm Grealy. “he service we are bringing to Ireland will truly integrate mobile Internet browsing into consumer’s daily lives.”
The service is aimed at advertisers, ad agencies, retailers and traditional media publishers. QR Codes can be bought as an add-on to traditional ad campaigns, packaging and merchandise displays. DRG will offer a full service for advertisers wishing to integrate the technology into a campaign, including strategy input, providing unique codes for campaigns and the option of designing the landing page or website behind the code.
DRG will be offering the platform exclusively in Ireland as part of a growing portfolio of mobile services, including mobile phone applications, advertising sales, and ad-serving technology. The company says it is already in discussions with a major publisher to start using the system to offer additional value to print ads and editorial content.
“The proliferation of Internet-equipped phones gives advertisers a tremendous opportunity to reach a sizable and engaged audience,” says Scanbuy CEO, Jonathan Bulkeley. “With mobile codes, the offline and online worlds can now be easily bridged. A scan of a print ad will instantly take people directly to a supporting website and the opportunities are endless from there,”
The Scanlife app is available for download on most popular phones including the iPhone and Andrid handsets, pkus phones from Nokia and Samsung.
DRG offers advertisers and businesses a full mobile web strategy service, including app development and site optimisation for viewing on a mobile. The company was behind RTE’s ‘News Now’ iPhone app and sells advertising on many popular mobile sites including Vodafone and Meteor.
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