Juniper Research has released its report, ‘The Mobile Marketing & Retail Opportunity’. The report finds that the value of the mobile retail market is anticipated to exceed $12 billion (£9 billion) by 2014, driven by one-to-one marketing and the rapid proliferation of Smartphones.
The mobile retail sector is defined as comprising mobile coupon redemption values, smart poster fees and advertising expenditure. The report finds that the sector will initially be dominated by coupons, but notes that mobile advertising expenditure will exceed coupon redemption values by 2013, as digital adspend is increasingly transferred into the mobile space.
The study offers analysis of key players and their recent product launches, along with discussions on the evolution of the mobile retail market over the next five years. It notes that for brands and retailers, mobile offers the ability to change campaigns quickly (for example by time of day), and crucially, the ability to track the success of a campaign, together with customer acquisition rates. Other drivers are that usage of the mobile in a live shopping situation can be particularly effective, for activities such as product price comparisons.
The report is aimed at all those seeking to optimise their spend on the mobile channel, including retailers seeking to enter the mobile space, digital marketing agencies, advertising networks, vendors and operators. It includes analysis of case studies in each of the major mobile advertising distribution channels, including SMS, MMS, in-content downloads, idle screen, Mobile TV, mobile Internet, on-portal advertising and Augmented Reality. Forecasts include mobile adspend per subscriber, smart poster download and product fee values, together with the total size of the mobile retail opportunity, all split by eight regions up until 2014.
The report examines how much the mobile retail market is worth, and what it will be worth by 2014. It also considers which mobile coupon campaigns have been most successful, and explores the key strengths of mobile as a retail channel. Finally, it considers the extent to which mobile retail has been impacted by the economic downturn, and asks in which regions mobile retail is likely to be most successful.
There’s more information about the report here.
The study offers analysis of key players and their recent product launches, along with discussions on the evolution of the mobile retail market over the next five years. It notes that for brands and retailers, mobile offers the ability to change campaigns quickly (for example by time of day), and crucially, the ability to track the success of a campaign, together with customer acquisition rates. Other drivers are that usage of the mobile in a live shopping situation can be particularly effective, for activities such as product price comparisons.
The report is aimed at all those seeking to optimise their spend on the mobile channel, including retailers seeking to enter the mobile space, digital marketing agencies, advertising networks, vendors and operators. It includes analysis of case studies in each of the major mobile advertising distribution channels, including SMS, MMS, in-content downloads, idle screen, Mobile TV, mobile Internet, on-portal advertising and Augmented Reality. Forecasts include mobile adspend per subscriber, smart poster download and product fee values, together with the total size of the mobile retail opportunity, all split by eight regions up until 2014.
The report examines how much the mobile retail market is worth, and what it will be worth by 2014. It also considers which mobile coupon campaigns have been most successful, and explores the key strengths of mobile as a retail channel. Finally, it considers the extent to which mobile retail has been impacted by the economic downturn, and asks in which regions mobile retail is likely to be most successful.
There’s more information about the report here.
Recent Comments