Telefónica has selected Myriad Group to provide social networking aggregation services to its mobile subscribers across 12 countries in Latin America.
Marketed under Telefónica's ‘Movistar’ brand, Myriad’s services will enable mobile users to simultaneously access multiple social networks, via mobile browsers, downloadable apps and other mobile technologies. The aim of the partnership is to deliver a richer social networking experience for Movistar customers, over a broad range of devices, including Movistar-branded phones.
“Latin American consumers are enthusiastic users of social networks. This agreement will bring them a compelling and affordable way to access these sites from their mobile phones,” says Luis Miguel Gilperez Lopez, Managing Director of Telefónica Latin América’s Mobile Division. “One of the most appealing aspects of Myriad is its focus on mass-market phones rather than just high-end devices, which will enable Telefónica to reach the widest possible audience and make the most of this exciting opportunity.”
According to comScore, two out of three global web users visited a social networking site in December 2009. In Latin America, the adoption rate exceeds 80%.
Telefónica currently serves more than 80 million mobile users in 12 Latin America countries, including Argentina, Colombia, Chile, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela.
Marketed under Telefónica's ‘Movistar’ brand, Myriad’s services will enable mobile users to simultaneously access multiple social networks, via mobile browsers, downloadable apps and other mobile technologies. The aim of the partnership is to deliver a richer social networking experience for Movistar customers, over a broad range of devices, including Movistar-branded phones.
“Latin American consumers are enthusiastic users of social networks. This agreement will bring them a compelling and affordable way to access these sites from their mobile phones,” says Luis Miguel Gilperez Lopez, Managing Director of Telefónica Latin América’s Mobile Division. “One of the most appealing aspects of Myriad is its focus on mass-market phones rather than just high-end devices, which will enable Telefónica to reach the widest possible audience and make the most of this exciting opportunity.”
According to comScore, two out of three global web users visited a social networking site in December 2009. In Latin America, the adoption rate exceeds 80%.
Telefónica currently serves more than 80 million mobile users in 12 Latin America countries, including Argentina, Colombia, Chile, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela.
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