This year’s Sport Relief campaign is the first time Comic Relief has used a £10 text donation mechanic. All text donations made by the public have benefitted from 100% out-payments thanks to mobile network operators waiving their usual fees. All the money donated will be spent by Comic Relief to transform lives – both here in the UK and across some of the world’s poorest countries.
The BT Sport Relief Million Pound Bike Ride, which saw various celebrities including David Walliams, Miranda Hart and Davina McCall cycle from Land’s End to John O’Groats in just under 82 hours, generated £700,000 via £1 and £5 mobile donations
The Thomson Sport Relief Water Ski Challenge, which saw Christine Bleakley water ski across the English Channel, raised over £900,000 in £5 text donations from viewers of The One Show
And Eddie Izzard: Marathon Man, which documented Eddie Izzard’s staggering run of 43 marathons in 51 days around the UK, raised £1.1 million in £5 text donations from viewers of the documentary on BBC 3 and a repeat on BBC 1.
“I would like to say a massive thank you to the mobile industry and HM Treasury for their continued support,” says Sport Relief Operations Director, Caroline Lien. “Mobile has proven to be an extremely popular channel for us, as it appeals to a wide audience demographic, and enables an instant donation at various price points. I’d also like to thank MIT’s Client Services and Operations team for their help and dedication throughout the campaign.”
The first of the text donation services opened on 29 January, and the £1, £5 and £10 services have been utilised for various fundraising activities for Sport Relief. All services closed at midnight on Wednesday 31 March.
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