A team of mobile specialists including MSearch Groove Founder Peggy Anne Salz, ex-MMA President Laura Marriott, and Carol Glennon, Founder and CEO of Renu Mobile, have launched The Mobile Movement, a coalition committed to bringing mobile capabilities to not-for-profit organisations to enable them to reach people in need by leveraging mobile devices, networks and innovative applications they will create in partnership with social entrepreneurs.
Peggy Anne Salz says she has sharpened her focus on ways companies can combine mobility, creativity and compassion to help organizations reach out to people in need ever since expanding the focus of the Netsize Guide, an analysis of mobile trends, to include mobility in verticals such as healthcare and education. She says a moment of clarity came during n interview with James E. (Jim) Nalley, Co-Founder and CEO of EmFinders, a US technology firm that has harnessed the mobile channel to provide new support to caregivers and new freedom to a growing population of individuals with Alzheimer’s disease, autism, and a range of cognitive and developmental disabilities.
EmFinders facilitates the rapid location and recovery of wandering or missing adults and children through EmSeeQ, which combines a small, watch-like, wireless device without buttons or a screen, and a location service that uses triangulation through the cellular network – and with 911 emergency response systems – to accurately determine a person’s location.
“I was struck by Jim’s dedication to his work (more like his mission), stemming no doubt from his own personal experience with his father, who - like some 5.6 million other Americans - had Alzheimer’s disease,” says Salz. “His respect for his father’s quality of life and personal freedom inspired him to develop a solution that doesn’t track individuals like a Big Brother, potentially limiting their feeling of autonomy and self-worth. Instead, the EmFinders solution is designed to give some peace of mind to the caregivers and to the families, and ensure that – if the impaired person wanders off – then the service can recover them quickly.”
Since the interview, Salz says she has examined the needs of non-profits and explored how they might harness mobile to extend their reach and help people everywhere. “Fortunately, I was able to connect with other entrepreneurs, academics and humanitarians who share my passion,” she says.
In addition to Salz, Marriott and Glennon, other members of the advisory board include film maker and philanthropist Avis Richards; Cynthia Artin, Managing Director of Auster Capital Partners; social entrepreneur Kevin Patrick; Dr. Mary Cronin, Boston College professor of management, consultant and author of mobile and smart product strategy analyses; and Simone Schmidlkofer, Founder of Cause2Connect, global strategy and branding agency
“Thousands of non-profits are not yet using mobile messaging to serve their community because they lack the technical expertise and budget,” says Salz. “The Mobile Movement fills that gap by connecting non-profits with sponsors and – more importantly – tools such as mobile texting, mobile petitioning, mobile barcodes and mobile website creation/design, to achieve amazing results. We’re keeping it simple to scale quickly and have a positive impact on the causes that seek our innovation, support and collaboration.”
Anyone who manages a non-profit or would like to find out more about how to get involved, should email [email protected] or head for the Mobile Movement website.
Peggy Anne Salz says she has sharpened her focus on ways companies can combine mobility, creativity and compassion to help organizations reach out to people in need ever since expanding the focus of the Netsize Guide, an analysis of mobile trends, to include mobility in verticals such as healthcare and education. She says a moment of clarity came during n interview with James E. (Jim) Nalley, Co-Founder and CEO of EmFinders, a US technology firm that has harnessed the mobile channel to provide new support to caregivers and new freedom to a growing population of individuals with Alzheimer’s disease, autism, and a range of cognitive and developmental disabilities.
EmFinders facilitates the rapid location and recovery of wandering or missing adults and children through EmSeeQ, which combines a small, watch-like, wireless device without buttons or a screen, and a location service that uses triangulation through the cellular network – and with 911 emergency response systems – to accurately determine a person’s location.
“I was struck by Jim’s dedication to his work (more like his mission), stemming no doubt from his own personal experience with his father, who - like some 5.6 million other Americans - had Alzheimer’s disease,” says Salz. “His respect for his father’s quality of life and personal freedom inspired him to develop a solution that doesn’t track individuals like a Big Brother, potentially limiting their feeling of autonomy and self-worth. Instead, the EmFinders solution is designed to give some peace of mind to the caregivers and to the families, and ensure that – if the impaired person wanders off – then the service can recover them quickly.”
Since the interview, Salz says she has examined the needs of non-profits and explored how they might harness mobile to extend their reach and help people everywhere. “Fortunately, I was able to connect with other entrepreneurs, academics and humanitarians who share my passion,” she says.
In addition to Salz, Marriott and Glennon, other members of the advisory board include film maker and philanthropist Avis Richards; Cynthia Artin, Managing Director of Auster Capital Partners; social entrepreneur Kevin Patrick; Dr. Mary Cronin, Boston College professor of management, consultant and author of mobile and smart product strategy analyses; and Simone Schmidlkofer, Founder of Cause2Connect, global strategy and branding agency
“Thousands of non-profits are not yet using mobile messaging to serve their community because they lack the technical expertise and budget,” says Salz. “The Mobile Movement fills that gap by connecting non-profits with sponsors and – more importantly – tools such as mobile texting, mobile petitioning, mobile barcodes and mobile website creation/design, to achieve amazing results. We’re keeping it simple to scale quickly and have a positive impact on the causes that seek our innovation, support and collaboration.”
Anyone who manages a non-profit or would like to find out more about how to get involved, should email [email protected] or head for the Mobile Movement website.
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