WIN has launched a mobile music service called Mozaic Music* with Qtel, a telco in Qatar. WIN built and delivered the service and will manage it on Qtel’s behalf. The service is live now and available to Qtel’s 2.2 million customers in Qatar. WIN already provides similar mobile music services for companies including Orange and Sony Ericsson.
WIN’s fully managed mobile music service has been integrated directly into the existing Qtel Mozaic portal, providing a range of local and international full-track music as well as ringtones and music videos. WIN is also responsible for the marketing promotion of the service which includes refreshing and adding content, updating the news and charts, and aligning closely with Qtel’s marketing team in order to place and highlight the latest offers and promotions.
“Mobile music is a key growth area and one that mobile operators around the world are looking to deliver,” says WIN CEO, Graham Rivers. “We’re thrilled to be working with Qtel in this exciting growth market and we’re confident that our tried and tested mobile music service will be a hit with Qtel customers.”
According to a September 2009 IE Market Research mobile music revenues in the Middle East, are forecast to reach $274 million (£177 million) in 2013.
WIN’s fully managed mobile music service has been integrated directly into the existing Qtel Mozaic portal, providing a range of local and international full-track music as well as ringtones and music videos. WIN is also responsible for the marketing promotion of the service which includes refreshing and adding content, updating the news and charts, and aligning closely with Qtel’s marketing team in order to place and highlight the latest offers and promotions.
“Mobile music is a key growth area and one that mobile operators around the world are looking to deliver,” says WIN CEO, Graham Rivers. “We’re thrilled to be working with Qtel in this exciting growth market and we’re confident that our tried and tested mobile music service will be a hit with Qtel customers.”
According to a September 2009 IE Market Research mobile music revenues in the Middle East, are forecast to reach $274 million (£177 million) in 2013.
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